Reaching Your Audience
The most surefire way
to reach someone
is to solve a
problem for them
You may have spent time, effort and good money building your web site, optimizing, and promoting it with the search engines and achieving success attracting potential client's, but are all your visitors buying.
"If not, why not..."?
It is only by testing various elements of the sales offer that you can identify which of these contribute positively and those which have a negative impact.
Your online internet marketing strategy can be tested.
Applying a scientific methodology to your testing and testing every element individually you will find out what it is that works and what doesn't.
Using split-run testing methods enables you to test two or more versions of your marketing message to see which one results in a higher conversion ratio. By creating two or more versions of your product/service page or even two or more separate web site designs, depending on visitor numbers, over a period you will have a statistical analysis of performance for the variable chosen.
Continually testing any changes made and analysing the results will allow you to maximise the performance of your site and the return on the investment made developing it.